Monday Compass Report
Creative decisions for the week
Compass turns CID CT data into one weekly view for what to scale, what to pause, how to rebalance formats, and which net-new concepts deserve production slots.
Week of Mar 16, 2026
Report generated when CID data becomes available.
Total spend
n/a
Purchases
0
Weighted CPA
n/a
Active tests
0
What’s Working
Top CTs by CPA plus scale-room calls.
No converting CTs are available yet.
What To Kill Or Pause
CPA failures, CTR/CPA divergence, and format waste.
No immediate kill or pause flags found in the current snapshot.
Format Balance
Current active mix versus recommended weekly production.
Format balance will appear after Compass receives CT data.
Account Health Snapshot
Overall CPA, spend pacing proxies, and CT pipeline counts.
Health snapshot is waiting on CID data.
Net New Concepts
Manual weekly research intake for ideas that deserve testing.
Manual Input
Add a net-new concept
Use this as the v1 intake for TikTok, Reddit, comments, competitor ads, or team notes. Compass keeps the structure consistent so the Monday meeting can review it without scraping work first.